![]() These creation opportunities do not exist until enacted by individuals. In this perspective, opportunities are created by the actions of individuals rather than existing independent of individual action. The alternative is the creation perspective. One perspective of opportunities is the discovery perspective – to discover and exploit an opportunity within an existing market or industry. Essentially, this industry was created through an evolutionary process executed by one man and his company, Lowell Wakefield and Wakefield Seafoods, Inc. King crab legs simply were not widely consumed before the Second World War. In fact, before the mid-1940s, there were no king crab fishermen, no king crab fishing boats, and nothing that could be called a king crab industry. What is now known around the world as a culinary delicacy did not start out that way. This new technology even enables fishermen to know precisely where and how full the crab pots are before they are brought to the surface. While king crab fishing is among the most dangerous and lucrative activities in the world, it is only recent technology that makes it possible to extract this bounty from the sea, from global positioning systems that track the location of the crab pots to underwater cameras used to spot migrating king crabs on the ocean floor.
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